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To commemorate it’s two-year anniversary, Fresh Connection Brand introduces the FCB Gold Medal Tank, available for pre-order now on http://shop.myfreshconnection.com. Official release on May 15, 2012.

This hand cut, hand sewn, hand made tank features a multicolor base detailed with a gold rendition of our classic socket logo on the front. The tank also features the number “2” in gold lettering on the rear neckline, symbolizing year two of Fresh Connection Brand, as well as the signature socket logo tag at the bottom hem.

The FCB Gold Medal retails for $45USD and is available in two colorways - Red & White and White & Red.

Please contact Fresh Connection Brand at staff@freshconnectionbrand.com or visit their web store (http://freshconnectionbrand.com/shop) for item availability and more information about the FCB Gold Medal Tank.

PRE-ORDER NOW on http://freshconnectionbrand.com/shop.

Today Chicago’s Red Eye news publication featured a few of the city’s best up and coming artists making noise on the music scene. Of the group including King Louie, Lil Durk, and Chief Keef was an artist we’ve had the pleasure to work with in Spenzo. Check out the article entitled “New Rap City” and catch him rocking a one of one piece created and style by our Creative Director @JoshBeFresh. (Taken with instagram)

Today Chicago’s Red Eye news publication featured a few of the city’s best up and coming artists making noise on the music scene. Of the group including King Louie, Lil Durk, and Chief Keef was an artist we’ve had the pleasure to work with in Spenzo. Check out the article entitled “New Rap City” and catch him rocking a one of one piece created and style by our Creative Director @JoshBeFresh. (Taken with instagram)

Look at what we cooked up this morning! FCB’s Engineering Director @esheripov (Elly) is our front man for today’s cool creative. He’s planning to unveil some big things for the brand in the near future as well that we’re sure you guys will be very excited to hear. (Taken with instagram)

Look at what we cooked up this morning! FCB’s Engineering Director @esheripov (Elly) is our front man for today’s cool creative. He’s planning to unveil some big things for the brand in the near future as well that we’re sure you guys will be very excited to hear. (Taken with instagram)

Check out some more crazy creative! This one features @JoshBeFresh and if you stare too long it may make you dizzy. (Taken with instagram)

Check out some more crazy creative! This one features @JoshBeFresh and if you stare too long it may make you dizzy. (Taken with instagram)

Want to know what goes on in the mind of our brand partners in their spare time? We don’t know either, but Brand Director @JohnnieFresh who’s working diligently on the Spring and Summer look book set to release at seasons end posted this yesterday. Maybe it’s a hint at some cool imagery we can look forward to in the final look book coming soon. (Taken with instagram)

Want to know what goes on in the mind of our brand partners in their spare time? We don’t know either, but Brand Director @JohnnieFresh who’s working diligently on the Spring and Summer look book set to release at seasons end posted this yesterday. Maybe it’s a hint at some cool imagery we can look forward to in the final look book coming soon. (Taken with instagram)

Spenzo feat. Carmen - “Converse”

It’s not often we do custom pieces, but with style credits for this video going to our own @JoshBeFresh, it was only right that we bless Chicago up and comer Spenzo (@AintUSpenzo) with some #SwagTalk just for him. 

This kid is making a lot of noise and we’re definitely supporting his movement and growth 100%. Check out his new video directed by @DGainzBeats & @Elevator_ that dropped this past weekend. 

Much love to the beautiful @aishali_ for showing us some love in the Signature FRESH Black/Camo tee from our #FCBStreet for Leaders 1354 release. This tee was not apart of the official color ways, instead we sent this one to a select few of people in our network that have shown major support in our growth. (Taken with instagram)

Much love to the beautiful @aishali_ for showing us some love in the Signature FRESH Black/Camo tee from our #FCBStreet for Leaders 1354 release. This tee was not apart of the official color ways, instead we sent this one to a select few of people in our network that have shown major support in our growth. (Taken with instagram)

BRKF$T CLUB (2008ighties) - The Fellowship

My ace @RipInPeace and my lil homie @_ReeFerMaDness put me in tune with the BRKF$T CLUB’s music last week and I’m impressed. Paying homage to That’s 70’s Show, the BRKF$T CLUB also known as 2008ighties, showcases their rhyming ability and creativity over the Julian Malone & Sani produced beat to compose “The Fellowship”. I’m a fan of the new wave of young artist making a stamp in this music world. It meant even more to me when I found out these youngin’s came from the same high school I graduated from (S/O to Thornwood High School). Download the MP3 version here.

- @SmooVeBeFresh

Rockie Fresh - Into the Future

Chicago artist Rockie Fresh drops the much anticipated visual for the lead track off of his Driving 88 project, “Into the Future” featuring the DeLorean DMC-12 he has single handedly made popular once again. The Nem Perez directed video boasts an array of a clean yet futuristic visuals, hence the track title. Step into the future with Rockie Fresh, you are now Driving 88. Download here.

- @SmooVeBeFresh

The webshop is open 24/7 for your #FCB needs. Visit us @ http://freshconnectionbrand.com/shop (Taken with instagram)

The webshop is open 24/7 for your #FCB needs. Visit us @ http://freshconnectionbrand.com/shop (Taken with instagram)